Move over, millennials: one startup founder is betting big that baby boomers are a largely untapped goldmine for discreet undergarments and supplements.
With the seed funding, Jude plans to expand into the U.S., selling at the intersection of bladder care, senior healthcare, and women's health.
The combination of healthcare, eldercare, and women's health proved to be crucial when Jude tried to line up investors.
Take a look at the 17-slide presentation Jude used to raise $4.24 million in seed funding.
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Persons:
Jude, Eka, Fiono Pathiraja, Christa Galli, Peony Li, Jude Jude Jude Jude Jude Jude Jude Jude Jude Jude Jude Jude Jude Jude Jude Jude
Organizations:
Christa Galli Ventures
Locations:
Samos, London, U.S